Loqate Harmony Documentation
  • GBG Loqate AU & NZ
  • Loqate Harmony API
    • Sign up for free trial
    • Login
    • API Specification
      • Authentication
      • Address
        • Address Validation & Lookup
        • Address by Geocode
        • Address Cleanse
        • Address Parse
        • Geocode Intl
      • Address Insights
        • Australian Insights
          • SEIFA Australia
          • ASGS Australia Statistical Geography Standard
          • Residential / Commercial
          • Deliverable address
      • Suburb Lookup
      • Business Validation and Lookup
      • Email Validation
      • Phone Validation
      • Matching
      • Moved Suppression
      • Deceased Suppression
      • Objects
        • Address Objects
        • Address Type Objects
        • Suburb Objects
        • Parse Objects
        • Email Objects
        • Phone Objects
        • Property Title Objects
        • Match Objects
        • Business Objects
      • Deprecated API services
        • Email Validation v1.1
        • Address v1
        • Address Cleanse v1
        • Address International
        • Address Combined
        • Address Types
    • Guides
      • Best Practices
        • Address Field Mappings
        • Finding an Address
      • User Derived Address
      • Expanded sub-premise reach
      • Parcel Locker Plus
      • Migrating to Address V2
      • Sign up/ Login
      • Support
      • Console
        • Getting your API keys
        • Getting Started
        • Add a Service
        • Dashboard
        • Subscriptions
          • Features
          • Users
          • Subscribed Plans
          • Allowlisting domains
          • Blocklist - Email Validation
        • Reports
        • Invoices
          • Paying Invoices
      • API Latency
    • Demos
      • How to use our demos
      • Address Validation Demo
      • Address by Geocode (Reverse Geocode) Demo
      • Address Cleanse Demo
      • Address Parse Demo
      • Business Validation Demo
      • Email Validation Demo
      • Phone Validation demo
    • Integrations
      • Client Libraries
        • Javascript Library v2.1.0
      • Adobe Commerce (Magento 2) Plugin
        • Magento2 User Guide
      • Woocommerce Plugin
        • Woocommerce Install Guide v2.0.0
        • Woocommerce Settings guide v2.0.0
      • Shopify Plus App
      • Gravity Forms
      • Voxco Survey Software
      • Salesforce CRM
      • Dynamics 365 CRM
      • Batch App - Lightweight
      • Deprecated Integrations
        • Harmony RightAddress c# example
        • Harmony RightAddress cURL example
        • Deprecated JS Library v2.0.1
        • Deprecated JQuery Library v1.8.1
    • Coverage
    • Address Exchange (Beta)
      • ADX Console
        • Searching Addresses in console
        • Create Address in console
        • Create Actions in console
      • ADX API Specification
        • Create Address
        • Get Address
        • Create Address Event
        • Edit Address Event
        • Create/Edit Address Attributes
        • Create/Edit Address Geopoint
        • Get Source Events
      • Reserved Attributes
    • GBG Status
  • Batch / Bulk Data Services
    • Serviced Batch
      • Bulk Address Cleanse
      • Email Serviced Batch
      • Phone Serviced Batch
      • Business Serviced Batch
  • Harmony Suite
    • Harmony Suite Overview
    • Release Notes
      • Version 3.0.0
        • New Features
        • Enhancements
        • Bug Fixes
        • Supported Platforms
    • User Guides
      • Version 3.0.0
        • Welcome to Harmony Suite
        • Glossary of terms
        • Upgrades
          • HSQL Upgrade
        • Email and Phone Validation
          • Prerequisites
          • Phone and Email PDP Configuration Setup
          • Phone Validation using Harmony Batch System
          • Phone Validation using Harmony WS
          • Email Validation using Harmony Batch
          • Email Validation using Harmony WS
          • Guides
            • Understanding Phone Data
            • Understanding Email Data
        • Business Lookup and Validation
          • Prerequisites
          • Business Lookup
          • Business Validation
            • Business Validation using Commercial Name Parser
            • Business Validation Configurations
            • Business Validation using Harmony Batch System
            • Business Validation using Harmony WS
          • Business data update guide
          • Guides
            • Understanding Business Data
            • Understanding Business Verification Code
            • Name Parse Ambiguity
        • Australia Post Parcel Locker Plus Lookup and Validation
          • Prerequisites
          • Australia Post Parcel Locker Plus Lookup
          • Australia Post Parcel Locker Plus Validation
            • PDP Configuration Setup
            • AupostValidation using Harmony Batch System
            • AupostValidation using Harmony WS
          • Guides
            • Knowledgebase Lexical Update
            • Understanding Australia Post Parcel Locker Plus Data
            • Interchangeable terms for Australia Post Parcel Lockers
        • Installation and Upgrade Reference Guide
        • Locate Reference Guide
        • Extensions Reference Guide
        • RealTime Reference Guide
        • Postmaster Reference Guide
        • Rapid Address ANZ Reference Guide
        • Post ANZ Reference Guide
        • Source of Truth Installation Reference Guide
        • Knowledgebase Configuration Reference Guide
        • Web Services Reference Guide
        • Management Console Reference Guide
        • Batch System Match Reference Guide
        • Batch System Cleanse Reference Guide
  • More from GBG
    • GBG GreenID
    • GBG Identity
    • GBG Fraud & Compliance
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On this page
  • What is Address Insights?
  • Need Address Insights?
  1. Loqate Harmony API
  2. API Specification

Address Insights

Address insights provide valuable data on enabling businesses to optimize operations and improve customer targeting by leveraging accurate and actionable geographic information

PreviousGeocode IntlNextAustralian Insights

Last updated 11 months ago

What is Address Insights?

Address insights encompass various types of data that reveal valuable information about specific locations, demographics, and consumer behaviors. Geocoding, for example, converts physical addresses into geographic coordinates, allowing businesses to map out customer locations and identify spatial patterns. This can be particularly useful for optimizing delivery routes, selecting new store locations, and targeting marketing campaigns based on the proximity of potential customers. Additionally, demographic insights derived from addresses can provide details about the population density, average income levels, and household compositions in a particular area, enabling businesses to tailor their products and services to meet the needs of specific communities.

Another type of address insight involves property data, which includes information on property values, types of buildings, and historical transaction records. This is especially useful for real estate professionals, investors, and urban planners who need to assess market trends and property development opportunities. Furthermore, risk assessment insights related to addresses can identify areas prone to natural disasters, crime rates, and environmental hazards, aiding insurance companies and emergency services in better managing risks and allocating resources. By leveraging these various address insights, businesses and organizations can make more informed decisions, improve operational efficiency, and enhance customer satisfaction.

Need Address Insights?

Contact us via customer support. Not all insights are published here and often we can assist, linking data with various suppliers.

https://www.loqate.com/anz/contact/customer-support/